/
1
2
3
4
5
6
7
8
·
·
·
·
·
·
·
·
Rebecca Christopher
digital & creative & fan of the garamond ampersand only
March of Dimes has historical name recognition for fighting polio and premature birth. But with the rates of maternal and infant health issues on the rise in the U.S., especially for mothers of color, March of Dimes needed to reintroduce its organization to America as a champion for modern moms.
The launch campaign, “We Won’t Stop” reintroduced March of Dimes with an updated brand and engaged more moms, especially moms of color, at every stage of motherhood.
The campaign featured a video spot distributed across Facebook, pre-roll, and broadcast television, a wall mural in Washington, D.C. painted by local artist Loveis Wise, as well as Facebook and display ads, out-of-home, and sponsored content on Buzzfeed and Ebony.
Services: Brand strategy, campaign concepting, video production, copywriting